PUTSIS
Meet Professor Putsis
Dr. William Putsis is Emeritus Professor of Marketing, Economics, and Business Strategy at the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill and is Faculty Director and teaches on Executive Programs at the Yale School of Management. He has published over 30 peer reviewed scholarly articles on competitive strategy and has written three books on strategy. The most recent, Scarlett's Revenge: Business Strategy for a Disruptive World, is a fictional novel set in business with an accompanying website (https://scarlettsrevenge.com) that
addresses business lessons learned chapter-by-chapter. He has two previous books that have received critical acclaim and that have appeared in various best business book lists: i) Compete Smarter, Not Harder, and ii) The Carrot
and the Stick. He is on the leadership team of Knapp Capital Management, an innovative Commercial Real Estate firm focused on large scale development projects and CEO of Chestnut Hill Associates, a strategy consulting firm he founded in 1995. The process presented all three books has been developed over the past two decades of working with organizations of all sizes including many leading Fortune 500 companies.
There is no business leader or business student who won’t find themselves riveted to the perspectives this book offers on the strategic thinking and execution behind the technologies which have profoundly reshaped industry and transformed the way we live. Thus everyone in legislatures and the media need this book as well. At a time when appropriate critiques of the unchecked power of big tech abound, this book instead explains such enterprises flourish, drawing upon examples from our past and present that foreshadow our future as well as key concepts in strategic, marketing, entrepreneurship, innovation, and technology. All this with an engaging writing style. Every page makes you feel 10 percent smarter.
- Jeffrey Sonnenfeld
Sr. Associate Dean,
Yale School of Management
In his first book, Compete Smarter, Not Harder, Dr. William Putsis presents a process to strategically prioritize market opportunities. In The Carrot and the Stick, he follows up on this by extending the concept of strategic control to multiple market opportunities. We have found his process to be instrumental to the success we have been having in growing our markets and to our move to adjacent market opportunities. Highly recommend the book to anyone interested in growing their business.
- Keith Williams
CEO, President, UL
The critical question in determining the value of a business is “What gives a business the power to attract and hold customers while generating outsized profitability?” “The Carrot and the Stick” answers this question effectively and efficiently with a perfect balance of engaging stories mixed with real world exercises and action steps.
Professor Putsis helps us understand how the fundamental intrinsic value of any business rests in its critical importance to its customers, while providing a straightforward and easily applied approach to evaluating and increasing this value in our own businesses.
I especially appreciated that “The Carrot and the Stick” did not “talk at me” with a series of lessons, but through simple exercises guide me to explore and discover what will make our own unique businesses more valuable. Providing more than just the “what” and the “why”, Professor Putsis most importantly lays out the “how” of executing a value creation strategy based on building critical importance to customers.
- Terry Theodore
Partner and Executive Vice President,
Center Rock Capital Partners
Research and Consulting
Areas of Expertise
Business
Strategy
Game Theory
Innovation Management
Segmentation and Industry Value Chain
Strategic
Pricing
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